Brand Strategy
Brand Identity
Guidelines
Signage & wayfinding
Moving Image

Client: ATG

Instruct worked on the brand styling for NOVA cinema, a new cinema in Woking. The brand assets are inspried by light, colour and projection, creating abstract textures to give all brand touch points a recognisible look and feel. 

Using a movement-first approach to create moving brand assets making all elements of the brand truly cinematic. This translates to animated digital screens, pre-film advertising and all print assets having a consistent look and feel with no disconnect between moving and still artwork.

Alongside the core brand assets, we developed subbrands with the client to promote their membership offer, kids club and special events.