Form

Brand Strategy
Naming
Brand Identity
Art Direction
Photography
Videography
Animation
Illustration
Web Design + Build

Client: Form / Allied London
Photography: Jody Hartley
Videography: Damon Stead

formproperty.co.uk

Our work with Form was born out of a long-standing relationship with developer Allied London, working closely with its team and understanding the services it offers but also it’s growth goals which led to the forming of this new company.

We undertook a full brand strategy review, stakeholder interviews and staff workshops to deliver a new name, brand, website and strategic direction that reflected a truly dynamic property management and placemaking company.

A large foundation of Form’s working is its connection with people and place, we wanted to capture the scale of their projects but get close up to the details of the work they do.

Sometimes photography isn’t enough and some of the sectors and topics Form work within need extra assets to explain systems and processes. A fully custom set of iconography, infographic and illustrative assets were developed to help Form tell their story.