Cultural Recovery
Let Culture Set You Free
Cultural Recovery
Let Culture Set You Free
Citywide Campaign
Art Direction
Illustration
Copywriting
Client: Visit Manchester
Partners: Gary Toal
Working with Visit Manchester and 21 cultural venues across the city, including MIF, Manchester Museum, HOME and the National Football Museum, Instruct produced a creative campaign to relaunch Manchester’s cultural offering after lockdown.
The campaign “Let Culture Set You Free” sought to welcome audiences safely back to cultural venues across the city, reigniting Manchester’s cultural appetite and celebrating the experience we had been missing.
The campaign was a first for Manchester with 21 cultural venues across the city coming together to produce a joint message of welcome and celebration.
The campaign included a large launch with many outputs, co-ordinated social activity across all 21 organisations involved, press advertising, media coverage and extensive outdoor advertising.
