Chorlton

Chorlton Town Centre

Client: CBRE
Photogaphy: Jody Hartley

Chorlton (usually Chorlton‑cum‑Hardy) is a leafy, independently minded suburb of South Manchester, known for its strong community feel, green spaces and thriving food, drink and arts scene.

Plans are underway to transform the centre, demolishing the old 1970s shopping precinct and developing a new space. During the pre-planning phase we were commissioned to develop a meanwhile brand and campaign to promote the best of Chorlton and adding life to the area before permanent plans are set.

Every place starts with its people. We spent time visiting, listening and learning from local businesses and community groups to get to know the area.

For this project we worked closely with Chorlton Independant Traders identifying businesses to create a set of photographs for the campaign and beyond.

The brand reflects the vibrant mix of the area, with Chorlton’s village-like atmosphere combined with distinct character helping us create a visual style combining all these elements.

Chorlton has always had a reputation for creativity in its shops, theatre and arts and with any public-facing artworks, we wanted to project the town’s positivity and creativity while focusing on local people and stories.