Client: Creative Industries Federation
The Creative Industries Federation is the membership body which represents, champions and supports the UK’s creative industries.
They believe that growing our creative industries can tackle regional inequalities, build communities and enable individuals to lead happier, healthier, more sociable lives, enriched through access to culture and creativity.
The Creative Industries Federation has played a crucial role in providing a voice for all creatives during Brexit and the Coronavirus crisis.
Given the increased profile of the organistation, we worked together to define a core set of value which led to refreshing their brand identity and reflecting the diverse and creative sectors they work across.
We created a series of unifying C marks, each stem representing a sector the Federation work in. This formed the basis of our identity across all marketing material, a flexible and adaptable mark that understands the creative sector.
Membership is key to to the unity of the federation, it serves its members through constant dialogue in events and publications. The new identity is critical in communicating everything from campaign messaging to industry-leading reports.