Brand Strategy Event Design
Client: Creative England
Animation: Instruct Studio and James Huson
Photography courtesy of Creative England
Creative England is a not-for-profit organisation that supports the creative industries in England, covering the film, television, games and digital media industries. They uncover, connect and back creative people and businesses in the English regions, helping the support these industries outside of London.
We began working with Creative England since 2016, when the initial brand was 5 years old. Over the year the brand styling had become inconsistent and the Creative England business model had evolved meaning the original brand no longer reflected the offer. We refreshed the brandmark, simplifying the look and feel, updated the brand colours and developed set of assets going forward.
We developed the original brand’s star swoosh motif into a collection of loose abstract shapes, reflecting the evolution and shapeshifting nature of the creative industries. Rather than having one symbol to encompass all of the creative sectors, the assets can move and develop as the organisation and the industry itself does.
CELive is Creative England’s flagship annual event, showcasing the best original storytellers and driving growth in the creative screen industries. For the past three years we have designed the CELive identity and branded the event space, working with Facebook London, Barclays HQ in Canary Wharf and Kings Place. We have developed portable event dressing solutions that can be installed on the morning of the event and removed quickly at the end of the day.
We worked with animator James Huson to make the Creative England’s abstract brand assets move and evolve, creating a robust set of moving assets that worked particularly well across Facebook HQ’s three giant 4K screens.
Every year Creative England compiles the CE50 list, recognising the the achievements of achievements of 50 of the most exciting, innovative and disruptive creative companies and individuals across film, games and digital media. We design a different 50 mark each year’s list and design the assets to accompany the list, both digitally and the printed CE50 book.
The Creative England brand was designed to be flexible, allowing us to style various Creative England initiatives differently to reflect the content and intended audience. These projects are diverse including promoting funding for low budget cinema in Lagos, one of the most prolific filmmaking cities in the world. Other projects include producing a campaign to promote filming in England, including a hardback photographic book of English filming locations to be distributed to film producers in LA.