Co-operatives UK is the trade body that represents 7000+ co-ops which are collectively worth £39.7 billion to the UK economy. We were appointed to bring a new perspective on how co-ops are communicated and perceived whilst aligning to the new strategic aims developed in-house.
We supported the organisation to refinement of the strategy and it became clear that a key distinction needed to be made between Co-operatives UK as an organisation and the wider co-op movement. At the same time, talks were taking place with the international marque holder dotCoop which led to us suggesting the use of the international marque as a badge next to the new logo.
This shift enabled the distinction between membership organisation and members enabling us to reach new audiences and engage with existing ones much more effectively.
A new strapline was devised, Empowering Co-operation, with a clear aim to inspire everyone to become a member of a co-op and every co-op to become a member of Co-operatives UK, to help create a fairer society together.
The rebrand includes a nod to the activism, collective co-operation and pioneering spirit of the co-operative movement, with bold typography and an extensive toolkit of badges and shapes related to the main strategic themes aims to be adopted by Co-operatives UK’s in-house design team and any external partners across the UK to animate and enable consistency in message and look.