Be More Creative
Brand Strategy Event Design
Client: Creative England
Photography: Decoy Media and Instruct Studio
As a creative investor, Creative England addresses the financing gap for creative businesses by offering bespoke investments, loans and growth mentoring. Be More Creative is a host of events that celebrate independent creative spirit across the country with a series of talks, workshops and networking events.
We created a modular grid-based identity system that could be deployed across various media with ease. These events take place all over the country in venues big and small so the visuals had to react to that.
Building from the shapes and forms in the distinctive brand typeface, each event was given its own icon to work alongside the core set of Be More assets. We had a captive creative audience and wanted to represent their city on all materials, creating a bespoke look and feel for each event.
All signage and event dressing had to be re-usable and easy to transport, often with little time to install and derig after events. We added new items as events progressed to create a flexible suite of signage.